Shaping the Future of Retail, One Innovation at a Time!

Master the art of retail management and drive business success with Raisoni.

3 Years Full Time
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About Course

Duration: 3 years (2 semesters each year)

The BBA in Retail Management at Raisoni Education equips students with the expertise to excel in the fast-paced retail industry. This program integrates business fundamentals with specialised training in merchandising, store operations, consumer behavior, supply chain management, and e-commerce strategies.

With a strong emphasis on practical learning, students engage in case studies, industry collaborations, and real-world retail simulations. The curriculum also explores emerging trends such as AI-driven customer insights, omnichannel retailing, and sustainable business practices, ensuring graduates are prepared for leadership roles in the evolving retail landscape.

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Objectives of the Program

  • Retail Expertise: Develop proficiency in merchandising, store operations, and supply chain management.
  • Consumer Insights: Understand customer behaviour, market trends, and data-driven retail strategies.
  • E-Commerce & Digital Retail: Gain knowledge of online retail platforms, omnichannel marketing, and AI-driven retail solutions.
  • Business Management: Learn financial planning, inventory control, and strategic decision-making in retail.

Study at Raisoni for a successful future & drive your career in the right direction with our BBA in Retail Management

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Key Details

ICT-enabled smart classrooms.

MoUs with various organisations.

Incubation centre for financial support in innovative projects and startups.

Future in BBA in Retail Management

E-Commerce Boom

India's retail market is expected to reach ₹130 lakh crore by 2030, driven by urbanisation and rising incomes.

Tech-Driven Retail

AI, big data, and automation are revolutionising inventory management, customer experience, and personalised shopping.

Sustainability Focus

Green retailing, ethical sourcing, and eco-friendly supply chains are shaping the future of the industry.

Eligibility

Higher Secondary School Certification (H.S.C.):

In order to be eligible for admission, a 10+2 examination under any stream passed from any recognised board or its equivalent is necessary.

Diploma Holders:

Having passed at least two years of diploma in any stream from a recognised board or any university.

Admission Procedure

Notification:
  • Admission information is issued on the University website, the University notice board, and the newspapers prior to each admission.
Shortlisting :
  • Following the closing date of the application, the shortlisted candidates will be notified on this website or on the notice board or are independently contacted.
Provisional Admission:
  • Those who want to apply for the next course can apply for provisional admission while they wait for their exam results. You are required to attach photocopies of your previous mark sheets when applying for the course. For provisional admission, you are supposed to furnish your final marks within one month from the day of admission. Failure to do this will lead to cancellation of your provisional admission.
Cancellation of Provisional Admission:
  • Provisional admission will be cancelled if you don’t meet the standards of eligibility or if you fail to get the sought-after grades.
Application Rejection:
  • You may be rejected if any of the following applies to your application:
  • You cannot qualify for participation in the schemes.
  • You do not pay the prescribed fee.
  • Your application is incomplete as it does not contain the required signatures (candidate or Parents/Guardian)
  • You missed the deadline for presenting important documents.
Enrolment:

After the submission of all papers and required documents, including paying the prescribed fees, you will be allocated an enrolment number.

Rules:

Sometimes, the rules of admission to the university may vary, so it is advisable to refer to the current rules.

Required Documents:

Original documents and FOUR sets of attested photocopies are required at the time of admission:

  • HSC Marksheet
  • SSC Marksheet
  • Passing Certificate / Board Certificate of Std. 10th / SSC
  • Nationality Certificate
  • Domicile Certificate
  • HSC Leaving Certificate
  • Aadhar Card (Photocopy)
If Applicable Documents:
  • Caste Certificate with Category
  • Non-Creamy Layer Certificate (valid)
  • Migration Certificate (for boards other than M.S. Board / from RTMNU)
  • Eligibility Certificate (for other than M.S. Board; must be submitted within ten days from the date of admission)
  • Certificates in Proforma A, B, C, D, E, G, J, K, L, U & V, etc.
  • Income Certificate
  • Gap Certificate
  • Three Photographs
  • Caste/Tribe Validity Certificate for SC/ST/OBC/VJ/DT-NT (A/B/C/D)/EWS Categories

Core Skills

Career Opportunities

Entry Level
  • Retail Sales Associate
  • Store Supervisor
  • Customer Relationship Executive
  • Merchandising Assistant
Mid Level
  • Retail Manager
  • Category Manager
  • Supply Chain Analyst
  • E-Commerce Manager
Senior Level
  • Retail Operations Head
  • Business Development Director
  • VP of Sales & Marketing
  • Chief Retail Officer

Future Studies

There are several postgraduate programs and degrees you can pursue after completing a BBA in Retail Management, which are as follows:

MBA in Retail Management, E-Commerce, or Marketing
MS in Consumer Behavior, Supply Chain Management, or Digital Business
M.Sc. in Fashion Retail, Luxury Brand Management, or Merchandising
PhD in Retail Analytics, Shopper Psychology, or Strategic Retailing
Professional Certifications in Retail Analytics, Visual Merchandising, or Omni-Channel Retail
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FAQ

What is the scope of a BBA in Retail Management?

The retail sector in India is expected to reach ₹130 lakh crore by 2030, offering diverse career opportunities in e-commerce, store operations, merchandising, and retail analytics.

Core subjects include Retail Marketing, Consumer Behavior, Supply Chain Management, Visual Merchandising, and Digital Retail Strategies.

Candidates must have completed 10+2 from a recognised board in any stream. Some universities may require entrance exams or interviews.

Graduates can work as Store Managers, Retail Analysts, Merchandisers, Category Managers, or E-commerce Specialists in top retail and FMCG companies.

Yes, students engage in case studies, industry projects, internships, and live retail simulations to gain hands-on experience.

Opportunities exist in fashion retail, FMCG, luxury brands, supermarkets, malls, e-commerce, and supply chain companies.

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Applications of admission are now
open for academic year 2025-2026

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