Because Every Great Brand Starts
with a Great Mind.

Turn Vision into Value Through the Power of Marketing.

3 Years Full Time
Raisoni Education
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About Course

The BBA in Marketing Management at Raisoni Education provides comprehensive knowledge in marketing strategy, consumer behaviour, brand management, sales management, market research, and integrated marketing communications. The program emphasises practical learning through live marketing campaigns, real-world brand projects, industry interactions, and corporate exposure to prepare students for careers in marketing agencies, corporate sales, brand management, retail, advertising, media, and business development industries.

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Kimba | Raisoni Education

Objectives of the Program

  • Build a strong conceptual foundation in marketing principles, consumer psychology, business communication, and organisational behaviour essential for marketing careers.
  • Develop practical proficiency in digital marketing, social media strategy, SEO/SEM, content creation, and performance analytics using industry-standard platforms.
  • Train students to design marketing campaigns, conduct market research, analyse consumer data, and execute integrated brand communication strategies.
  • Cultivate creative thinking and strategic business acumen to understand the intersection of marketing, technology, culture, and global consumer trends.
  • Prepare graduates for high-growth employment, professional certifications, and entrepreneurship within India's booming marketing and media ecosystem.

Study at Raisoni Education for a successful future & drive your career in the right direction with our BBA in Marketing Management Program

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Future of BBA in Marketing Management Professionals

₹6,00,000/Year* Raisoni Education

Professionals in Marketing Management earn competitive salary packages based on skills, experience, and area of specialisation.

22% Industry Growth Raisoni Education

The marketing, advertising, brand management, retail, and sales sectors are growing consistently with increasing demand for skilled marketing professionals across consumer, technology, healthcare, and service industries globally.

13 Lakh+ JobsRaisoni Education

Career opportunities are available across corporate marketing departments, advertising agencies, FMCG companies, retail organisations, media and entertainment firms, e-commerce platforms, public relations agencies, and entrepreneurial ventures.

Eligibility Criteria

Admission Procedure

Step 1: Admission Notification
  • Admission details are announced through official communication channels and admission notifications.
Step 2: Application Submission
  • Submit the application form along with required academic documents.
Step 3: Shortlisting & Selection
  • Eligible candidates are shortlisted based on academic qualifications and admission criteria.
Step 4: Document Verification
  • Selected candidates must complete document verification and submit required certificates.
Step 5: Enrollment Confirmation
  • Admission is confirmed after successful verification and fee submission.
Application Rejection:

Applications may be rejected under the following circumstances:

  • Failure to satisfy prescribed eligibility criteria.
  • Submission of incomplete application forms or incorrect details.
  • Non-payment of admission or application fees within the specified timeline.
  • Failure to submit mandatory documents during verification.
  • Submission of forged or misleading information/documents.
  • Violation of university admission rules or disciplinary guidelines.

The institution reserves the authority to cancel or reject admission if discrepancies are identified at any stage of the admission process.

Required Documents:
  • 10th & 12th Mark Sheets and Passing Certificates
  • Transfer Certificate (TC) & Migration Certificate
  • Domicile / Nationality Certificate
  • Caste Certificate (if applicable)
  • Aadhaar Card (identity proof)
  • Passport-size photographs (recent)
  • Gap Certificate (if applicable)

Core Skills

  • Marketing Strategy & Planning
  • Consumer Behaviour & Market Research
  • Brand Management & Positioning
  • Sales Management & Distribution
  • Integrated Marketing Communications
  • Advertising & Media Planning
  • Retail & Trade Marketing
  • Digital Marketing Fundamentals
  • Product Development & Pricing Strategy
  • Public Relations & Corporate Communications
  • Business Negotiation & Persuasion
  • Creative Thinking & Campaign Design
  • Analytical & Data-Driven Decision Making
  • Project Management & Teamwork

Career Opportunities

Entry Level
  • Marketing Executive
  • Sales Representative
  • Brand Promotions Associate
  • Market Research Analyst
Mid Level
  • Marketing Manager
  • Brand Manager
  • Sales & Distribution Manager
  • Product Marketing Specialist
Senior Level
  • Senior Marketing Strategist
  • Head of Brand & Communications
  • Chief Marketing Officer (CMO)
  • Entrepreneur & Marketing Consultant

Future Studies

After completing BBA in Marketing Management, graduates can pursue the following advanced programs and professional certifications:

MBA in Marketing, Brand Management, or Sales & Distribution
PGDM in Marketing Communications or Advertising
Certification Courses in Digital Marketing, Google Ads, and Social Media Strategy
Advanced Training in Consumer Analytics, Growth Marketing, and Retail Management
Specialisation Programs in Luxury Brand Management, International Marketing, and PR Strategy

Course Available at College

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FAQ

After completing BBA in Marketing Management, graduates can pursue the following advanced programs and professional certifications:

MBA in Marketing, Brand Management, or Sales & Distribution
PGDM in Marketing Communications or Advertising
Certification Courses in Digital Marketing, Google Ads, and Social Media Strategy
Advanced Training in Consumer Analytics, Growth Marketing, and Retail Management
Specialisation Programs in Luxury Brand Management, International Marketing, and PR Strategy

Course Available at College

View More
Top Recruiters

FAQ

Can students from non-commerce backgrounds apply?

Yes. Students from Science, Commerce, and Arts streams are equally eligible. The program builds marketing concepts progressively from foundational levels, making it accessible to all backgrounds.

Both. Marketing today demands equal parts creativity and data literacy. Students develop skills in brand storytelling and campaign design alongside analytics, consumer research, and performance measurement.

Students undertake live projects such as brand audit assignments for real companies, digital campaign simulations, social media strategy plans, consumer survey research, and startup marketing plans.

Along with core business management, this program offers deep specialisation in brand strategy, digital marketing, consumer behaviour, integrated communication, and market analytics, giving students a decisive competitive edge in the marketing industry.

Yes. Students receive internship opportunities from the second year onwards, with 100% placement assistance through Raisoni Education's extensive industry and corporate network spanning FMCG, digital agencies, e-commerce, and media companies.

Kimba | Raisoni Education

Applications of admission are now
open for academic year 2026-2027

Apply Now