Market Smarter. Grow Faster.
Lead the Digital Economy.

Build Brands That Thrive in the Digital Age.

3 Years Full Time
Raisoni Education
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About Course

The BBA in Digital Marketing at Raisoni Education provides comprehensive knowledge in digital marketing strategies, social media management, search engine optimisation, content creation, brand management, and data-driven marketing analytics. The program emphasizes practical learning through live campaigns, real-world brand projects, industry-standard digital tools, and corporate exposure to prepare students for careers in digital marketing agencies, corporate branding, e-commerce, media, advertising, and technology-driven marketing industries.

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Kimba | Raisoni Education

Objectives of the Program

  • Develop foundational and advanced knowledge in digital marketing and business administration.
  • Build practical skills in SEO, social media marketing, content strategy, paid advertising, and campaign management.
  • Understand modern digital ecosystems, consumer behaviour, and global online marketing trends.
  • Enhance creative thinking, analytical reasoning, and data-driven decision-making capabilities.
  • Prepare students for careers in digital marketing agencies, corporate enterprises, e-commerce, media, and entrepreneurship.

Study at Raisoni Education for a successful future & drive your career in the right direction with our BBA in Digital Marketing Program

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Future of BBA in Digital Marketing Professionals

₹6,00,000/Year* Raisoni Education

Professionals in Digital Marketing earn competitive salary packages based on skills, experience, and area of specialisation.

25% Industry Growth Raisoni Education

The digital marketing, social media, content marketing, e-commerce, and online advertising sectors are growing rapidly with increasing demand for skilled digital marketers across every major business industry globally.

13 Lakh+ JobsRaisoni Education

Career opportunities are available across digital marketing agencies, corporate marketing departments, e-commerce companies, media and entertainment organisations, advertising firms, startups, and independent consulting practices.

Eligibility Criteria

Admission Procedure

Step 1: Admission Notification
  • Admission details are announced through official communication channels and admission notifications.
Step 2: Application Submission
  • Submit the application form along with required academic documents.
Step 3: Shortlisting & Selection
  • Eligible candidates are shortlisted based on academic qualifications and admission criteria.
Step 4: Document Verification
  • Selected candidates must complete document verification and submit required certificates.
Step 5: Enrollment Confirmation
  • Admission is confirmed after successful verification and fee submission.
Application Rejection:

Applications may be rejected under the following circumstances:

  • Failure to satisfy prescribed eligibility criteria.
  • Submission of incomplete application forms or incorrect details.
  • Non-payment of admission or application fees within the specified timeline.
  • Failure to submit mandatory documents during verification.
  • Submission of forged or misleading information/documents.
  • Violation of university admission rules or disciplinary guidelines.

The institution reserves the authority to cancel or reject admission if discrepancies are identified at any stage of the admission process.

Required Documents:
  • 10th & 12th Mark Sheets and Passing Certificates
  • Transfer Certificate (TC) & Migration Certificate
  • Domicile / Nationality Certificate
  • Caste Certificate (if applicable)
  • Aadhaar Card (identity proof)
  • Passport-size photographs (recent)
  • Gap Certificate (if applicable)

Core Skills

  • Digital Marketing Strategy & Planning
  • Search Engine Optimisation (SEO) & SEM
  • Social Media Marketing & Management
  • Content Creation & Content Marketing
  • Pay-Per-Click (PPC) & Paid Advertising
  • Email Marketing & Marketing Automation
  • Web Analytics & Google Analytics
  • Brand Management & Positioning
  • E-Commerce Marketing & Conversion Optimisation
  • Video Marketing & Visual Storytelling
  • Consumer Behaviour & Market Research
  • Creative Thinking & Campaign Design
  • Analytical & Data-Driven Decision Making
  • Project Management & Teamwork

Career Opportunities

Entry Level
  • Digital Marketing Executive
  • Social Media Associate
  • SEO Analyst
  • Content Writer & Strategist
Mid Level
  • Digital Marketing Manager
  • Performance Marketing Specialist
  • Brand Communications Manager
  • E-Commerce Marketing Analyst
Senior Level
  • Senior Digital Marketing Strategist
  • Head of Brand & Digital Growth
  • Marketing Technology Consultant
  • Entrepreneur & Digital Agency Owner

Future Studies

After completing BBA in Digital Marketing, graduates can pursue the following advanced programs and professional certifications:

MBA in Marketing, Digital Business, or Brand Management
PGDM in Digital Marketing or Advertising & Communications
Certification Courses in Google Ads, Meta Blueprint, HubSpot, and Content Marketing
Advanced Training in Marketing Analytics, Growth Hacking, and AI-Driven Marketing
Specialisation Programs in Influencer Marketing, Video Production, and E-Commerce Strategy

Course Available at College

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FAQ

Can non-commerce students apply?

Yes. Students from Science, Commerce, and Arts streams are all eligible, as the program builds marketing and business skills progressively from the ground up.

No. While social media is one component, the program covers the full digital marketing spectrum, including SEO, SEM, analytics, e-commerce, email marketing, content strategy, and brand management.

Students run real campaigns on Google Ads and Meta, develop SEO strategies for actual websites, build content plans for brands, and analyse live campaign data using Google Analytics.

Beyond core business subjects, this program offers specialised training in digital tools, performance marketing platforms, marketing automation, and data analytics — skills that are in immediate industry demand.

Yes. Students receive internship opportunities from the second year and 100% placement assistance through Raisoni's extensive industry and agency network.

Kimba | Raisoni Education

Applications of admission are now
open for academic year 2026-2027

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